Dedicated to Breaking the
Emetophobia Fear Cycle
EmetoCare was founded by a clinical psychologist who has spent years working with emetophobia in both NHS and private settings — long enough to understand exactly where conventional approaches fall short.
Many people who come to EmetoCare have already sought help. They've tried therapy, read extensively about anxiety, and worked hard to manage their fear. What they haven't had is truly specialist treatment — designed specifically for emetophobia, grounded in the strongest available clinical evidence, and delivered with the precision the phobia demands.
That's what EmetoCare exists to provide. Rigorous in its methods, honest about what recovery involves, and uncompromising in its clinical standards.
The Emetocare Founder
EmetoCare was founded by Dr Donna, a HCPC-registered and BPS Chartered Clinical Psychologist with over 15 years of experience working in mental health across NHS and private settings.
Before establishing her private practice, Dr Donna held senior clinical roles in the NHS — including Consultant Clinical Psychologist in an inpatient eating disorder service for young people, and Highly Specialist Clinical Psychologist in services for complex anxiety, mood, and trauma presentations. That breadth of experience across adolescent and adult mental health — combined with deep specialism in anxiety disorders, eating difficulties, and trauma — directly informs how EmetoCare's programmes are designed and delivered.
Prior to her clinical career, Dr Donna worked as an academic at the University of Birmingham. That foundation in research and evidence-based practice remains central to her approach: every method used within EmetoCare is grounded in the clinical evidence, not opinion or anecdote.
Her therapeutic approach is integrative, person-centred, and collaborative — shaped by the understanding that effective treatment must be built around the individual, not applied to them.
Dr Donna founded EmetoCare because emetophobia is under-served. Despite being highly treatable with the right specialist input, most people living with the phobia never access care that is genuinely designed for it. EmetoCare exists to change that.
